PROSPECT

Marketing survey data

The estimated size of China's domestic service market is 1.16 trillion yuan by 2023, with nearly 500 million households and 5.14 million high net worth households. However, there is a shortage of domestic workers

20 million people.

With the increasing aging population in China, the demand for household workers in family style elderly care will explode in an explosive manner. Especially for high net worth families, there is a demand for high-end domestic workers,

Supply appears to be extremely tight.

Product Competitiveness Survey

Market pain points: 1) Currently, home economics training mainly focuses on solving the basic skills of new entrants, without training in advanced skills and special elective skills; 2) After training in home economics

The satisfaction rate of personnel with service quality is much lower than the proportion of domestic staff who obtain certificates after training; 3) Lack of consistency in learning and assessment based on job skills as the curriculum system

Recognized comprehensive rating system; 4) Lack of learning content on personal work behavior norms and professional attitudes in the training content; 5) Lack of training in practical work

Lack of learning and problem-solving abilities for differentiated service content for different objects; 6) Lack of opportunities to collect customer feedback for targeted coaching and personalized retraining

System.

Conclusion: There is a lack of training content and mechanisms that can improve the service awareness, professional ethics, and customer satisfaction of domestic workers.